View and support the proposals here.

Access our latest engagement consultation material here

Access our early engagement consultation material here

Answers to frequently asked questions can be seen here.

Welcome to the one museum street consultation site 

Welcome to the online consultation for the proposals for One Museum Street and West Central Street. We had planned to present these proposals to you in person, but as with a lot of plans over the last two years, we have had to adapt and offer these in a far safer online format which complies with Government guidance.

After reviewing feedback received during the first and second phases of consultation, the now submitted proposals will deliver 29 new homes – of which 40% will be affordable – as well as new shops, cafes, and restaurants at ground floor level, and a significantly improved public realm on Museum Street.

Following consultation with local residents and Camden Council, changes have been made in response to feedback including the height of the rooftop extension to 10-12 Museum Street reduced to a single storey, the location of playspace, the retention of new and existing trees and the introduction of the ground floor colonnade and building shoulder on the tower’s East elevation.

The planning application reference number is 2021/2954/P, which can be used to search for the application on the Camden Council planning portal.

the proposals


  • 21 storeys proposed which seeks to increase the height by 26.5 m
  • New flexible office designed to meet post-pandemic demand e.g. openable windows and increased fresh air
  • Communal and private terraces
  • Flexible ground floor spaces
  • Useson all sides of the building
  • Sustainability and wellness intrinsic to the fabric of the proposals
  • BREEAM Excellent rating as a minimum; aspiration for WELL Building Platinum rating
  • Natural ventilation will support virus resilience, health & wellbeing, and low carbon strategy
  • Aspiration to be Net Zero Carbon and fossil fuel-free
  • Resilient digital infrastructure through WiredScore accreditation


  • 25 new homes, provided with a mix of 1, 2, 3 and 5 bedrooms
  • All homes dual or triple views to aid daylight and ventilation
  • 40% of homes will be affordable, all homes with tenure blind communal space
  • High level of sustainability; refurbished homes to achieve BREEAM Excellent
  • All homes to be heated via Air Source Heat Pumps, a renewable energy technology


  • Four new homes
  • Ground floor commercial use
  • Homes to be heated via Air Source Heat Pumps, a renewable energy technology
  • High level of sustainability performance; fossil fuel-free


  • Co-working and affordable workspace suitable for start-ups and small businesses
  • Ground floor café/ activated lobby open to the public
  • BREEAM Excellent rating as a minimum; wellness principles intrinsic to proposals
  • Natural ventilation will support virus resilience, health & wellbeing, and low carbon strategy
  • Fossil fuel-free


  • A new pedestrian route between West Central Street and High Holborn removing the current dead end and featuring a sheltered green space with seating
  • All existing good quality trees retained on site and new trees planted
  • generous open space to Museum Street with planted areas, seating and a café spill out area
  • New high quality footpaths and planting
  • On site and remotely monitored security

Questions and answers:


    Camden’s draft site allocation policy, requires a commercial-led mixed use development on the site.

    Alongside office and retail uses, we are proposing 29 new homes in the heart of Holborn, provided with a mix of 1,2,3 and 5 bedrooms and 40% affordable on site.

    New shops, offices, restaurants and cafés will replace the disused NCP car park.  This meets key aspirations within the Holborn Vision and Urban Strategy (2019), and will have a positive impact on local residents, workers and visitors – supporting the day and night time economy.


      The former Travelodge site is 17 storeys, and 53.5 m high; the proposals for One Museum Street will be 21 storeys which would increase the height by 26.5 m.

      There proposed design has sought to reduce the amount of light blocked by careful modelling of the massing.


        The current Travelodge building and NCP car park does not meet modern standards. The low floor to ceiling height and layout coupled with ramped car park make this building unsuitable for reuse. The existing basement will be retained thereby reducing waste and lorry movements As many of the existing materials as possible recycled. For example, the waste concrete will be crushed and reused as base material for landscaping, with the waste steel reinforcement pulled out and recycled into other steel products. In 2018, as an industry, 94% of material was recycled in England. (GSS)

        Once completed, the development will achieve net zero carbon status.


          The pandemic has shifted working patterns and will act as a catalyst for a new type of flexible office space. New office workers need more room for expanding into meeting rooms, breakout areas and quiet spaces for those who are working more flexibly, and they expect a lot more from a commercial property.

          One Museum Street has been designed to ensure that the building is resilient to future uncertainty, incorporating four sizes of floor plate, each subdivisible and interconnectable so that it can easily be adapted for a variety of uses.

          Our proposals are significantly different to other office buildings in the area, with a bespoke office-led design and affordable workspace suitable for start-ups and small businesses, outdoor meeting space and spectacular views, we expect it to compete well in the marketplace.

          Furthermore, with the proportion of London workers who want to return to their offices steadily increasing, and people missing office and city-centre life, we are confident in the marketplace recovering.


            Our proposals for One Museum Street envisage reusing a brownfield site and existing elements where possible with the principles of creating a circular waste economy applied.

            We are seeking to achieve a high level of sustainability with a strong emphasis on health and wellbeing. To be accountable for our commitments we will achieve a minimum BREEAM rating of Excellent and are targeting WELL Platinum.

            The project is registered as a LETI ‘Pioneer Project’ – a network actively working towards shaping Net Zero Carbon buildings and currently the only one of this scale.

            It targets Net Zero Carbon through low operational energy use and achieving a zero carbon balance. The entire development will have fossil-fuel free heating from Day 1 operation.

            OWNERSHIP: Who we are

              These proposals are being forward by Sollidon Limited, a member of the LabTech group. The group and its subsidiaries aspire to curate destination landmarks, flexible working, residential, retail and food & beverage communities.

              Sollidon Limited is UK tax resident company. It is managed and controlled in the UK and its principal place of business is in the UK, with a UK establishment of the Isle of Man incorporated entity registered at Companies House with Company No. BR023588 at LABS Dockray, 1-7 Dockray Place, Camden, London, NW1 8QH.

              The Team

              LabTech aspires to curate destination landmarks, flexible working, residential, retail and food & beverage communities.

              Harnessing unique and independent concepts, we create an experiential lifestyle ethos ensuring we deliver dynamic live/work/stay propositions across the globe. Utilising leading technology, LabTech weaves the latest in digital transformations into the everyday. Our vision is to become a leader in creating eco-systems, moving retail/living and working into a new era.

              We are an architecture, urban design and spatial research studio, established by Deborah Saunt and David Hills.

              More than bricks and mortar, our projects are about people. We bring projects to life and design them to evolve after completion.

              We see beyond boundaries to seek opportunities. Our work spans from writing briefs, to crafting new buildings and landscapes – from infrastructure to intimacy – to foster positive change.

              We have been awarded 19 RIBA Awards, have twice been nominated for the European Union Prize for Contemporary Architecture – Mies van der Rohe Award, and have also been shortlisted for the RIBA Stirling Prize.

              Known for our high-profile urban strategies, often in complex historic environments, our recent work includes the landscape-led masterplan for Camden’s Central Somers Town and the public realm framework for the West End Project as well as Corner House and Suffolk House within the Borough.

              The Benefits

              Graphic created by Iceni Projects.

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